This program based on similar efforts by North and South Carolina firearms rights groups, who have done this successfully for years. Their experience has taught them what they refer to as "The Rule of Thirds":
- One third of posted business will immediately rescind a posting policy upon receiving an overview of the benefit of concealed carry as a strong deterrent to violent crime. This overview can come from either a communication by RMGO or a personal visit by a gun owner/permit holder(s).
- One third of posted business will rescind a posting policy in response to a protracted education effort by gun owners/permit holders.
- One third of posted business will refuse to rescind a posting policy no matter what information is presented them.
They've learned to write off the last third; it's the first two-thirds we'd need to concern ourselves with.